Tag Archives: email

List Building – How Important Is It?

The Power Of Building A List!

Sometimes I am asked questions that are brilliant in their simplicity. I consider them brilliant because they open a door to understanding that I may not have thought to explore or articulate before. For instance I have always said that list building is an important concept in email marketing, but I was asked the question, “How important is list building?” At first glance it would be easy to say, “It’s really important.” However, that expression simply provides a vague portent of doom if the client fails to […]

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List Building 101

The process of list building may best be defined as a worldwide Rolodex. You have information to share, but it’s hard to let people know about it if your ‘Rolodex’ is empty. List building is the process of gathering email addresses for the purpose of sending information, offers and other marketing information to clients and potential customers. It might be tempting to gather all the email addresses you have in your email account and place them on a list to receive your information. You might also think […]

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